20 Years of Branding Excellence

ThatLogo is the creative studio of designer Abe Viljoen, based in Cape Town, South Africa. What began as a passion for logo design, has grown into a broader approach to brand identity. Helping businesses shape how they present themselves to the world. While the logo often becomes the most recognisable symbol of a brand, it is only one part of a much bigger story.

At ThatLogo, the focus is on building clear, thoughtful brand identities that connect with people and stand the test of time. Every project begins by understanding the heart of the business, its purpose, personality, and ambitions and translating that into a visual language that feels authentic and memorable.

From logos and brand marks to supporting visual systems and guidelines, the goal remains: to create strong, meaningful design that helps businesses stand out with confidence.